You might have read about Audi's "Vampire Party" ad before game day. Like many automakers, they posted it on YouTube days before kickoff. Audi Southampton, serving Shirley, Hampton Bay and Manorville, watched it shortly after it went up. We were so entertained, we watched it again. And, we're guessing from the 4,544,443 You Tube views on the Monday after Super Bowl XLVI, we weren't the only ones to click replay.
The ad promoting Audi LED headlamps, made car.com's "Top 10 Car Commercials or Super Bowl XLVI" list, TIMEOUT's "The Top 10 Super Bowl Commercials 2012", and the Christian Science Monitor's list of six best Super Bowl XLVI ads. Perhaps the biggest reason the ad resonated with drivers is for its in vampire theme. The fact it was lightly sardonic didn't hurt, either.
The Audi ad also stands out as being the auto spot aired during the Super Bowl to sell a feature rather than a car or support branding. Sure, the car driven in the ad is a new Audi A8, but the focus was clearly the A8's LED headlamps, which pierce into the night with daytime-like brightness. They're so bright in fact, they have the capacity to kill vampires.
Obviously Audi is using an analogy, not actually suggesting vampires exist. Beyond telling consumers about the improved nighttime visibility LEDs lend (something any safety-conscious driver who likes to exercise the full power of their new Audi can appreciate), the ad also speaks to the premium look of LED headlamps. Another thing Audi Southampton thinks worth noting is that LEDs consume significantly less energy than traditional headlights.
Interested in learning more about Audi LED headlamp technology and the new Audi models designed especially to defeat darkness (i.e. the 2012 A8), contact us here. Or visit 705 County Rd. 39A, Southampton, NY, 11968, during our regular business hours.